In the world of Hearthstone, a recent intriguing question: ‘What happened between these two dates? Massive view count decrease that never recovered’. Let’s uncover the reasons.
Summary
- Factor 1: The reveal strategies differed greatly. Makkara126 explains, ‘a *lot* more people saw the trailer for Forged in the Barrens at BlizzCon Online 2021, and then continued to watch it on the PlayHearthstone channel.’
- Factor 2: According to Suchti0352, the first expansions of a year are often the most marketed and anticipated.
- Factor 3: Negative press affected Blizzard’s general outlook, possibly turning players away from Hearthstone as well as its other games, says Makkara126.
Claim 1: Reveal Strategies Matter
One of the factors identified by a user named Makkara126 was the differing reveal strategies between the two game expansions. Forged in the Barrens was prominently featured at a major convention, BlizzCon, thereby reaching a wider audience and securing more views. This reveals the importance of public showcasing in gaining viewership for game content.
Claim 2: Initial Excitement for New Content Releases and Negativity Towards Blizzard
The first expansions of the year garner more interest due to anticipation built over the previous year, stated by Suchti0352. This illustrates the impact of effective scheduling and timing in driving engagement for new game content. Additionally, Blizzard’s fall from grace due to a sexual harassment lawsuit provided a significant deterrent for consumers, according to Makkara126.
Claim 3: Quality of Game Content
Lastly, the quality and appeal of the new game content and its characters also played a large role in determining viewership. An anonymous user implied that when the game’s content fails to resonate with audiences, the interest quickly fizzles out.
All these parameters combine to provide us insights into the painstakingly fickle nature of video game consumers, displaying how a combination of extrinsic and intrinsic factors can impact viewership drastically. Considering the wide array of factors, it becomes evident that managing a game’s popularity goes beyond improving game mechanics, and spills over into public relations, marketing strategy and handling of internal crises.
